Are you ready to show off your business in a fun, interactive and engaging way? Grasp this. Facebook generates 8 billion video views on average per day with people spending 3x longer watching video which is Live compared to video that is no longer Live. It's the best way to interact with viewers in real time and Facebook is making it easier with this tool.
Here are a few tips and practices for Facebook Live:
1. Tell people that you're going Live ahead of time
It's easy for people to get lost in all of the content that is spread across Facebook. Give people notice with a simple Facebook post to let them know when you're broadcasting and build anticipation.
2. Write a catchy description about your broadcast
Grab people's attention with a great description. This will help your viewers understand what they are watching before you go live.
3. Respond to comments in real-time
People love to get mentioned. And a shoutout on a live stream will make them even happier. Say hello and answer questions being thrown your way.
4. Broadcast longer to reach more people
Facebook recommends users to stream Live for at least 10 minutes. This strategy gives more people the chance to to discover and share your videos with friends on Facebook.
5. Be creative with your videos
Experiment with different types of topics to keep your audience engaged. For example, you can go Live and have a Q&A to answer questions from fans, do an interview with an expert to spark conversation, or comment on the day's breaking news around your community.
Video is here to stay. So, it may be time for you to show another side of your business or brand.
Are you using Facebook Live? What has your experience been with it? Let us know in the comments!