A Look Back at Social Media in 2016

What a great year it was for social media! As the new year approaches, we want to reflect on 2016 and how social media made its impact. 

This past year, we saw steady advancements in user-interface, security, and business implementation (just to name a few) to platform juggernauts like Facebook, Twitter, Instagram, & Snapchat. 

We also witnessed the power of social media, as billions of people turned to these platforms during breaking events (like the presidential campaigns, Summer Olympics, & race issues). 

There was so much happening in 2016, so we wanted to highlight some of the significant trends and launches from a few social media platforms. 


The platform now has 1.79 billion monthly users and growing fast. In 2016, video content took the landscape to a whole new level in engaging users in a creative way. 


Marketplace: Lets you discover, buy or sell items in your community.

Instant Articles: Easy to deliver fast, interactive articles to readers in the mobile-app.

Reactions: Gives you more ways to share your reaction to a post in a quick and easy way.

Facebook Live: A fun, engaging way to connect with your followers and grow your audience.


Twitter continues to be one of the best places to find news fast and should continue that trend in the new year.


Moments: Curated stories showcasing the very best of what's happening on Twitter.

NFL Live on Twitter: Broadcasts the NFL's Thursday Night Football games through online stream.


Snapchat had its biggest year yet in 2016, striking deals to acquire companies Bitstrips and Vurb, all while creating the most authentic content for users to share. 


Memories: Gives users the ability to import and share photos taken outside of the app.

Spectacles: A pair of smart glasses that records the world in your point-of-view.

We're so excited for what the social media landscape has to offer us in 2017 and can't wait to help you steer your way to business success!

What trends are you looking forward to in 2017? Let us know in the comments!