A Guide to Event Marketing on Social Media

Social Media has completely changed the world of event advertising. Marketing for an event used to mean newspaper ads and flyers around town but now more than likely includes Instagram posts and Facebook events. This means that marketers have the ability to directly influence who sees their posts. But it also presents the challenge of engaging their audience before, during and after the event. One of the biggest advantages of social media event marketing is how much it can increase awareness, engagement and attendance without having to dedicate too much time or breaking the bank.

Here are some tips on how to  make your event a successful one using social media marketing.

Before the Event

Studies by EventBrite and other large event management companies show that just as many people are talking about the event before it happens as they are during it. This means that you have a lot of time to work your way into the conversation and make sure that your targeted audience is talking about your event. There are countless ways to do this, but here are some suggestions.

  1. Post often about any event details to make sure that those who want to attend know when and where to get tickets, wristbands, etc. If there are registration dates or giveaways, make sure your followers know exactly when they are!

  2. Reveal special guests, surprises or headliners in creative ways. This adds anticipation around the event. Also, countdowns are a great way to get people excited about the event. This will also help to increase shares and conversation around the content of the event.

  3. Share behind-the-scenes pictures, interviews and info about what's happening before the event. Sharing this kind of insight will make fans feel like insiders and entice them to share their excitement with their friends on social media.

During the Event

While the event is taking place, the majority of the content that attendees share are pictures and videos. Making an event social media friendly is a great way to ensure that people will continue talking on social media about the event while they are there.

  1. Continue with behind-the-scenes posts. This inside look shouldn't end with just setting up for the event. Show speakers and performers getting ready, perform behind-the-scenes interviews or live performances to attendees. Your followers will love getting a better idea of what to expect during the event to make them feel like an insider!
  2. Invest in a photobooth. Make sure the photobooth details are perfect, like the background of the booth and the accessories used in the booth. People will share their fun photos from the booth which will increase brand awareness of your event as well as show its success. 
  3. Create a Snapchat Geofilter. Everyone loves to use Snapchat Geofilters to show their friends where they are and what they're doing. This is a surefire way to increase brand awareness and reach during and after the event. 
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After the event

What event attendees are saying after your event might be just as important as what they said before and during the event. This is especially true if the event is reoccurring.  Here are a few tips to inrease attendee engagement after the show is over.

  1. Respond to feedback. Share any positive feedback but also respond to the negative feedback as well. If someone tweets something that could be improved, let them know you appreciate their attendance and that their opinion is important to you.

  2. Share press coverage. This is an opportunity to brag of the accomplishments of your event. Was your event featured in the local or national media? Continue the conversation about your event and get people excited for the next one by posting those articles or media mentions.


Social media marketing is a great way to increase attendance, word of mouth buzz and engagement for your event. By using these tips, you can easily ensure that your event is one to remember. 

Need help with planning or promoting your next big event? Contact us to see how we can make your event a success!

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