4 Apps to Help you Stay Organized

iphone-410311_640.jpg

With a jam-packed schedule each day it’s often times hard to stay organized, so it helps to have apps to simplify our tasks. Whether it’s reminding you to pick up a gift for an employee or pay your monthly power bill, these apps are extremely helpful in keeping you organized.

1. Evernote

Evernote is the ultimate note-taking app. The app acts as a virtual file storage system with multiple notebooks comprised of even more notes. By using the app, you have quick and easy access to share notes or notebooks with your team for feedback and collaboration.  A fun feature of Evernote is the camera function that allows you to scan, digitize, and organize your paper documents, business cards, handwritten notes, and drawings. The app also has a search feature to look up information that would otherwise take a long time to find in a paper notebook. Evernote is a great option to replace note-taking with paper notebooks and also store any important data or information. 

Screen Shot 2018-10-16 at 2.41.48 PM.png

2. LastPass 

LastPass is the best app for keeping up with all the passwords that you can never remember. All your account passwords are stored within the app and you can also audit your passwords to see which is stronger and create a more secure password. All you’ll need to remember is the master password and the app will autofill your passwords in your web browser and app logins.

Lastpass.png

3. Wunderlist

Wunderlist allows you to be productive from anywhere. The app is available for your phone, smartwatch, tablet, and computer. Create, assign, and share your to-dos with the Today widget. With the Wunderlist app, you can also save web pages and articles for later with the Add to Wunderlist sharing extension. The app sets due dates and reminders to ensure you never forget important deadlines (or birthday gifts) again.

Wunderlist.jpg

4. Mint

Mint is the perfect app to stay on top of all your finances. Connect your different accounts from your phone bill, car insurance, rent, and other bills to see what you’re spending, where you can save money, and pay bills on time. The app will also set up your monthly budgets and will make you aware when you have exceeded them. Bonus! Mint will also provide you with a free Credit Score once a month, no credit card required.

Mint.jpg

3 Tools to Research Your Social Media Competitors

Blog.jpg

Spying on your competitors is now easier and cheaper than ever before. Nowadays, it is a company’s ability to track, monitor, and engage on various social media platforms which will help determine success. Below, you'll discover three free tools for researching your competition on popular social media platforms.

1. Klear

Klear is a powerful research tool that can help with your social media strategy. 

After your register for Klear, Simply search enter the competitor's name in the search box and use the autocomplete feature to select the competitor you're researching. It's a great way to get inspired by what they're doing.

Klear.png

With the free version, you'll receive an Overview of the brand's social profiles, including influence level, engagement levels, actual reach of posts, influential topics, and data about their audience distribution.

Klear2.png

Klear also gives you the ability to view a profile's top posts to see where those posts appeared, how the brand engages on each post, and when the content was posted. 

2. Google Alerts

How do you keep up-to-date with all the mentions of you and your brand or competitors?

Google Alerts is a free tool provided by Google that will send you emails in real time, daily, or weekly when content is indexed that contains the keyword(s) that you have specified. It's a great way to keep tabs on your competition and gain an edge over their efforts. 

GoogleAlerts.png

Setting up Google Alerts is simple. You’ll need to be logged into your Google account, so if you have a Gmail address you have a Google account. Once you're there you can type in your search terms and further refine your results from there.

3. Likealyzer

LikeAlyzer is a free online service that helps companies measure and analyze the potential and success rate of a Facebook Page. It allows people to explore the possibilities of their Facebook presence by evaluating activity and dialogue to ensure success.

Screen Shot 2018-10-09 at 4.40.17 PM.png

Likealyzer is free, users don't have to register and there is no need for application authorization, they simply enter the URL of their Facebook page in the search box and press enter. Not only that, Likealyzer also has this great feature, where you can receive daily updated facebook statistics along with your competitor’s statistics.

How is your business following your competition's moves? Let us know the comments below!

4 Benefits of Using Dropbox Business

Dropbox.jpg

From scrolling through cluttered email threads to opening your laptop on an airplane, only to discover that your files can’t be accessed offline, Dropbox understands and feels your pain. Find out how to overcome key productivity challenges you face in your day-to-day work below!

Conquer Big Files

Do you share mega-sized files with your co-workers or clients? As you’ve probably discovered, trying to send big attachments through email is generally a no-go. It’s easy to share even the biggest of files with Dropbox. Just create a shared link to your file or folder, then copy the link into an email, chat, or text message. Your recipient can then access, preview, or download the file, even if they don’t have a Dropbox account.

Work without Wi-fi

No signal on the plane or in the coffee shop? With Dropbox, access your files anytime and anywhere you need them—no Wi-fi connection required. Just mark the files or folders you want to access offline and they’ll sync automatically behind the scenes. You can even mark files for offline access on your mobile devices.

Preview hundreds of file types

Dropbox previews lets you or your file recipients view hundreds of types of files— including Photoshop, Excel, and Sketch files—without specialized software. With Dropbox Business, you can even preview MXF videos, EPUB, CAD, and ZIP files without having to open them.

Eliminate unnecessary emails

Dropbox helps ensure your team is always in sync with:

  • Commenting - With Dropbox, comment anywhere on an image or file— including Excel, Photoshop, and Sketch files—without special software. Send out notifications to collaborators automatically, eliminating the need for messy email threads.

  • Auto-sync for file changes - Get instant notifications when someone views, edits, moves, or deletes files and folders. This way, you’re always in the loop if something changes.

With DropBox Business, you and your team don’t have spend hours or days mastering the art of file sharing and folder organization.

How to Follow Hashtags on Instagram

IG1.jpg

Instagram gives users the ability to follow hashtags the same way they follow accounts. When you follow a hashtag, related content will begin appearing in your feed and Stories bar. Find out how to follow a hashtag, either by tapping the hashtag on another user's post or by searching for the hashtag manually below.

How Do You Follow a Hashtag?

When you find the specific hashtag you want to follow, simply click the hashtag to navigate the dedicated page for it. You can also type in a hashtag you'd like to follow in the search tab, then select "Tags" underneath it. 

IG2.jpeg

Once you're in the hashtag's gallery page, tap the "Follow" button underneath its name to begin following that hashtag. You'll now see content in your Instagram feed and Stories (if any).


IG3.jpg

Instagram will then curate your feed with the incoming content depending on how you interact with them and by what Instagram thinks you're interested in (that algorithm!). One downside of this feature is that hashtags can have multiple meanings. This means that you may see posts that you don't want to see. Fortunately, you can easily tap the ellipsis (3 dots next to the post) and choose the "Don't Show for This Hashtag" option or simply unfollow the hashtag.

Why Should Your Business Follow Instagram Hashtags?

The ability to follow hashtags gives marketers another way to reach new audiences, expand your brand messaging, and keep a close eye on competitors in your industry.

1. Follow competitors - If your competitor tends to use a certain hashtag, or even better, has created their own personal hashtag for their business, you can follow their hashtag without them receiving a notification that you’re following.

2. Keep up with trends and industry topics - In addition to following industry-specific blogs, thought leaders, and news magazines, you can now follow what’s hot in your industry by following various industry hashtags. A few popular ones are #digitalmarketing, #webdesign, #emailmarketing, and #SEO.

3. Follow the events - Attending a tradeshow, conference or event and want to keep up with what’s happening? Follow the event hashtag!

While advertising won’t be connected to the hashtags you follow, marketers will undoubtedly want to target consumers based on the interests they are passionate enough to bring into their main feed.

How to Find Facebook Groups With the Discover Tool

john-schnobrich-520023-unsplash 2.jpg

With more than a billion Facebook users actively engaged in groups, there's no doubt that joining a group can help you connect and engage with like-minded people, and even score you, future customers. 

Facebook Groups are the most popular feature on Facebook other than the news feed. Groups encourage genuine discussion among members about their interests and share valuable insights on relevant topics. 

Here's how to easily search Facebook groups that strike your or your business' interests.

How to find and join relevant Facebook groups

Discover, within the Groups tab, will let you browse public and closed Facebook Groups by category, including Groups your friends are in and local Groups. You can see what's gaining traction in your circle, and in your city.

The Discover tab offers 25 different categories such as sports, food, parenting, photography, animals & pets, professional networking, outdoor activities, and much more. Facebook allows you to join up to 6,000 groups, which is obviously overwhelming and almost impossible to keep up with, but nonetheless, you have plenty of options to be a part of.

To use the Discover tab:

  1. Log into your personal Facebook profile

  2. In the left column, click on Groups. If you're already a member of different groups, you'll see a list here

  3. Click on the Discover tab at the top of the page. Facebook will bring up recommended groups based on Pages you've liked, your location, groups your friends belong to, and other clues from your activities on Facebook. You can scroll through various topics to find relevant groups for each subject

  4. Once you find a group that looks interesting, click on the name of the group to view the publicly available information, or click Join to become a member of the group. Depending on the privacy settings, you may become a group member automatically, or you may have to wait for your membership request to be approved.

Voila! Now, it's your turn to break the ice and introduce yourself to your new friends.

The 5 Best Websites to Make Your Own Infographics

gj.jpg

Studies show that we are much more likely to remember information when it is presented in a visually-appealing and organized way, but sometimes that presents a challenge. They also show that we remember 55% more of information when it is paired with a picture. It also makes content more shareable on social media. So how do you pull this off? With infographics of course!

Infographics are a great resource for marketing. While you can pay someone to make them for you, there are also many resources online that are very affordable or even free, that can be used to make stunning graphics. Here’s some websites that can help you take your visual marketing to the next level.

1. Canva

Cost: Free, with an upgrade available for $12.95/month or $119.40/year

Canva is incredibly easy to use and produces beautiful work. Canva can be used to make many other types of graphics as well as edit images. To create an infographic, just choose a template, then drag and drop in your own photos and add in text. Canva has approximately 1,000,000 images to choose from, in addition to uploading your own so the options of creating great content are endless.

Canva.png

2. Venngage

Cost: Free, with paid packages available starting at $19/month

Venngage has some really great features aside from infographics, such as social media templates that allow users to create specific Instagram posts, blog headers and more, very similar to Canva. They have a solid number of infographic templates, organized by types, including timeline and statistical.  Like many of the others sites, they have templates that are only available to premium members, and in order to download most, you'll have to upgrade. There are also four tiers of pricing: free, premium, education and non-profit, which allows you to access specific features depending on your purpose and price range.

Vengage.png

 3. Easel.ly

Cost: Free, or Pro for $4/month

Easel.ly has a plethora of options to create infographics, but unlike the aforementioned sites, the only type of content you can create using this service is an infographic. Easel.ly is not quite as organized as the other websites, but still most templates are free and very easy to edit.

Easley.jpeg

4. Zanifesto

Cost: Free, with paid packages available starting at $14/month

Upon first entering, Zanifesto’s site is visually appealing and clean. In order to upload your own graphics (like a logo), you need more than just the free membership option, which makes Zanifesto a little more limited. Once you purchase a membership, there are a decent selection of graphics to choose from. 

Zanifesto.png

5. Piktochart

Cost: Free, with paid packages available starting at $12.50/month

Piktochart can also be used to make more that just infographics. The templates that they offer to make infographics are simple, yet elegant, and if you choose to upgrade to a “Pro Membership” then there are even more templates available. This also gives you access to higher resolution downloads and removed watermarks from images. Just like Canva, a user can download their own images to make things even more personal. You are also able to change text, colors, background and more to make a stunning infographic.

Pikto.png


Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

5 Essential Tips for the Mobile Worker

neil-soni-599355-unsplash.jpg

Working on the go is becoming the norm. Whether you're working on a plane, in a coffee shop, or at a coworking space, use these tips to make sure you're prepared.

While mobility used to apply mostly to business trips, many companies offer employees more flexibility to work wherever is best for them. That may be at home, a coffee shop, or a coworking space.

Pack list for an efficient mobile workspace

While every worker and mobile workspace differ, this list is a good starting place when you pack up to work on the go.

  • Laptop
  • Protective laptop bag with storage
  • Laptop charger
  • Refillable water bottle
  • Wireless mouse
  • External storage device (USB)
  • Headphones (so you can't be bothered!)

Mobile working tips, hacks, and tools

Put your headphones on -- Most people take this as the universal sign that you're busy and don't want to be bothered.

If you have to make a call, do it somewhere else -- Whether you're in a coworking space or a coffee shop, the people around you likely don't want to hear your call. Take the call outside or in a private space if possible.

Mask unwanted noise with myNoise -- myNoise is an app that allows users to create a customized noise machine to mask unwanted noise. This is especially helpful if you don't have noise-canceling headphones.

Block internet distractions -- Block mail servers, social media platforms, and other distracting websites for a specific time period with apps and extensions such as SelfControl, Focus, and StayFocused.

Protect your data -- Turn your sharing settings off, enable your firewall and only use WiFi when you need it. You may want to switch to a Virtual Private Network (VPN) while you work in less secure places.

10 Tips to Generate More Conversions From Your Website

Acquisition

1. Use reverse IP tracking

Want to know the identity of your website visitors? Reverse IP lookup software will tell you who is browsing, as they browse - so you can reach out immediately.

2. Create custom landing pages

For different user types, for different search terms, and for different traffic sources. Your customers are looking for specific things, and they want to find them quickly.

Layout

3. Don't neglect the footer

It's extra website real estate, and a perfect opportunity to promote your social profiles, share your contact details, and reinforce your call to action.

4. Stick to standard web features

Don't overcomplicate. Users rely on consistent placement of conventional web features, like a company logo in the upper left corner of your site and a search box in the upper right.

Design

5. The CTA

Less is more. Have a single CTA (not multiple competing ones), make it stand out, and limit the number of available links and options.

6. Use responsive design

This should go without saying, but a responsive design makes for a better user experience. And of course, that translates into better conversion. Also, black text on a white background works. As well as being easy to read, it's what our eyes are used to - both online and offline.

Personalized Engagement

7. Incorporate live chat

You can't give customer care if you're not there. To offer instant support to visitors as they browse, you need a live chat platform on your website. 

8. Display targeted banners

Tracking software can tell you things like visitor location, traffic source, and the number of previous site visits. Use this data to display targeted ad, relevant to the user.

General Tips

9. Spread out your testimonials

Don't make the mistake of lumping them all on one page. Instead, use them in relevant places across your site to reinforce trust. Each page of your website should be designed with a single goal in mind - not with many.

10. Emphasize authenticity

By placing logos of your prominent customers on your homepage, showcasing the recognizable publications you've featured in, and the award you've won.

4 Tools for Building Facebook Messenger Bots

tim-bennett-538189-unsplash (2).jpg

So what are messenger chatbots? Chatbots are a simple form of artificial intelligence that you can interact with via a messenger app. But don't let that intimidate you! With the right tools, chatbots are super easy to create and are a powerful way to generate more leads and sales online.

FacebookMessenger.png

Facebook Messenger Platform

Did you know 64% of people are messaging more than they did two years ago? Well, now you can start building your own bot directly through the platform’s landing page. The Messenger Platform allows businesses to deliver automated customer support, e-commerce guidance and content and interactive experiences. This feature gives bots the ability to make contextual content suggestions based on the conversation. The option appears in Messenger once a user has interacted with the bot.

Chatfuel

Chatfuel is a do-it-yourself solution that gives anyone the ability to build a full-featured chatbot for Facebook Messenger in a matter of minutes. Using a simple drag-and-drop interface you can start experimenting with your own bot and become an expert at it within a very short time. 

You can use Chatfuel to create any conversational experience in Facebook Messenger. Think of personalized content delivery, marketing, e-commerce, and trivia! 

To give you some ideas, take a look through this list for examples of chatbot experiences built on Chatfuel (it’s best to use a mobile phone with Facebook Messenger application to try them out).

ManyChat

Manychat allows you to instantly chat with your target audience in real-time so you can close more sales fast. Automatically follow-up/send messages, videos, audios, links, content, etc. and collect relevant information so you can provide excellent customer service. Check out their handy guide on messenger marketing and automating with Manychat chatbots.

Botsify

Do you want to automate your customer chat?  Botsify lets you create a smart conversational experience for your business without coding and programming! 

Botsify also allows you to easily integrate your Facebook Chatbots with Alexa, WordPress, and Shopify making your integration that much easier.

Build your Facebook Chatbot with Botsify and you’ll be happy to note that there’s a “Human takeover” feature which lets you cut out the automatic chitter chatter and take control of your conversations.

Another nice feature of Botsify is the ability to save the users responses to a form. This could be a great way to collect information from users. Form responses can easily be exported to CSV through the web interface.


 

5 PR Tools to Improve Outreach Efforts

timon-studler-63413-unsplash.jpg

PR has the ability to shape the story that you and others tell about your brand. It can change public perception and build momentum for your business. Find out the tools below can help!

Building Media Lists

HARO (Help a Reporter Out) - Help a Reporter Out (HARO) is a free database that connects reporters and sources. Using HARO, journalists get the information they need for their articles, while you get press coverage for your business. It’s a win-win for PR pros (and journalists) to take advantage of this free resource. HARO offers many low-hanging opportunities that should not be ignored.

Buzzsumo - BuzzSumo is a content research and social sharing/monitoring tool that is mainly used as a tool for SEOs and content marketing professionals but also provides value in PR by locating opportunities. You can search by specific topics to see what channels they are trending in and who is writing about it. It allows you to also easily discover the number of social shares and identify social influencer opportunities.

Sharing Your Message

Dropbox - It's a known fact in the PR industry that some journalists hate attachments. If you have more than just a link to share, Dropbox is the perfect resource for sharing multiple file formats and not clogging up inboxes.

Canva - Canva is THE free graphic design tool PR pros need. These days, many design responsibilities fall under the public relations team. With Canva, users can choose among design templates or create from scratch. The site holds a library of more than a million icons, fonts and photos and uses a drag-and-drop technique to make uploading, adding and arranging features quick and effortless.

Tracking PR Opportunities

Coverage Book - When it comes to end of the month reporting on PR media wins, CoverageBook has it figured out. It is easy to use and builds a report for you in minutes rather than the hours of screenshots, digging for unique visitors per month, impressions, and formatting would take manually. There is a free demo period, but after that, you have to pay monthly. If you’re working with multiple clients or have a hard-to-impress executive team, I’d recommend paying the fee and using this service.